Screenshot 2022-07-26 at 10.24.16.png

The logic behind the Recycled Plastic Rating

The Recycled Plastic Rating (RPR) is a single trust mark that denotes the percentage of recycled content used in packaging, empowering consumers to purchase products that visibly identify their Post-Consumer Recycled (PCR) content.

The Recycled Plastic Rating will:

Instantly show consumers products packaged with recycled plastic content

Reduce waste going to landfill, incineration and into our oceans

Reduce CO2 emissions

Kick-start the recycling industry to increase the supply of PCR ‘raw material’

Calculate the embedded carbon saving per unit sold